Built by financial-services people. Focused on growth.

  • Positioning, content, search, paid media and campaign strategy
  • Funnel, qualification, CRM and sales-process optimisation
  • Client onboarding, communication and experience design
  • Retention, reporting and continuous improvement
Trustee & fiduciary firms

Complex services, clearer positioning

Marketing for firms whose trust, fiduciary and private-client services require credibility, education and a high degree of confidence before a conversation begins.

Banks & EMIs

Specialist banking propositions

Acquisition strategy, digital journeys and client communication for institutions serving niche, professional or international audiences.

Asset & wealth managers

Visibility with the right audience

Positioning, content and targeted demand generation for investment and wealth propositions where trust and expertise drive consideration.

Accountants & advisers

Expertise turned into demand

Digital strategy and lead generation for advisory firms serving complex, high-value clients and specialist commercial needs.

Law & professional services

High-intent professional growth

Thought leadership, search visibility and conversion journeys that help specialist practices turn expertise into better-qualified opportunities.

Specialist financial services

Growth without a generic playbook

For niche providers that need a commercially connected marketing partner across acquisition, conversion, onboarding and client experience.

Financial-services context
Marketing, banking and accounting experience in one team, so we understand both the message and the market behind it.

Full client-journey thinking
We look beyond traffic and leads to conversion, onboarding, communication and retention.

Strategy that gets implemented
We combine planning with practical execution, working alongside internal teams and existing suppliers where needed.

Built for complex, high-trust markets Financial services rarely convert on a single click. We build campaigns and journeys around longer decision cycles, higher consideration and the need to establish credibility before a conversation starts.

Tailored around your commercial model We start with your goals, audience, proposition, sales process and team capacity. The work is shaped around how your business actually wins and serves clients, rather than a pre-set agency package.

Marketing connected to sales Lead generation only matters when opportunities move forward. We help improve qualification, CRM workflows, follow-up and handoffs so marketing and sales reinforce each other.

Client experience as a growth channel Onboarding, communication and retention shape lifetime value and referrals. We improve the touchpoints after conversion so growth does not stop at acquisition.

Founder

Rarotonga, Cook Islands

John has more than two decades of experience in offshore banking, asset protection, international companies, trusts and LLCs. Before founding Wealth Web, he held senior leadership positions at Capital Security Bank, including Chief Executive Officer.

He advises high-net-worth individuals and professional clients, connecting them with licensed trustees, banks, asset managers, accountants and legal specialists.

Connor Steens BBUS

Founder

Sydney, Australia

Connor specialises in offshore financial services, asset protection, international business structuring and global wealth solutions. He leads strategic partnerships, business development and marketing initiatives across the organisation.

With more than eight years of industry experience, he connects high-net-worth individuals and professional advisers with reputable international financial service providers.

Recent Articles

Explore our latest insights, practical guides and updates on international wealth structuring.

01

Generate quality opportunities

Use targeted digital strategy, search, content, paid media and campaign execution to put specialist firms in front of the audiences most likely to value what they do.

Attract
02

Create smoother client journeys

Improve funnels, qualification, sales handoffs and onboarding so the path from first enquiry to active client is clearer, faster and easier to navigate.

Convert
03

Build stronger relationships

Strengthen communication, service touchpoints and retention so clients stay informed, engaged and more likely to remain advocates for the business.

Retain
What does Wealth Web Marketing do?

We help specialist financial-services firms grow through targeted digital marketing, lead generation, positioning, funnel and sales-process improvement, onboarding, client communications and retention. Where relevant, we can also support new-business introductions and partnership development.

Who does WWM work with?

Our core experience is with specialist and regulated financial-services businesses, including trustee and fiduciary firms, banks and EMIs, asset and wealth managers, accountants, law firms and other professional-service providers with complex, high-trust client journeys.

How are you different from a general marketing agency?

Our team combines marketing expertise with backgrounds in banking, finance and accounting. That means we understand the commercial context behind the campaign and can connect acquisition with what happens next: qualification, sales, onboarding, communication and retention.

Can you work alongside our existing team or agencies?

Yes. Engagements can be focused or broad. We can lead strategy and implementation, work alongside an internal marketing or sales team, or take responsibility for selected parts of the journey where additional specialist capability is needed.

Do you only focus on lead generation?

No. Lead generation is one part of the system. We also work on positioning, conversion, sales handoffs, onboarding, client experience and retention because sustainable growth depends on what happens after an enquiry arrives as much as how it was generated.

How does an engagement usually begin?

We start with a conversation about your goals, target audience and current growth constraints. From there we review the existing journey, identify the highest-value opportunities and agree a practical scope, priorities and delivery plan.